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Eve Tahmincioglu

Primary author Eve Tahmincioglu has been covering small business and entrepreneurship for more than a decade. She regularly writes about small business issues for the New York Times and BusinessWeek's SmallBiz magazine. She also writes the Your Career column for MSNBC.com. She is the author of "From the Sandbox to the Corner Office."



Store sign sparks free-speech debate

Posted: Friday, April 11, 2008 2:03 AM by Eve Tahmincioglu
Filed Under: , , ,

Two years ago, the owner of one of Philadelphia’s favorite cheesesteak joints, Geno’s Steaks, ended up at the center of the national immigration debate when it’s owner Joseph Vento put up this sign in his store:

“This is America: When Ordering Please Speak English.”



As you can imagine his sign got him in hot water including a two-year investigation by the Philadelphia Human Relations Commission that looked into whether the small business owner discriminated against any patrons and violated the city’s fair practices ordinance.

Well, the commission found recently he did not discriminate against anyone and now this entrepreneur wants payback.

He wants an apology from the city’s Mayor, who Vento says, “came out against me,” and he’s considering suing the city.

Vento believes his right to free speech were violated; and he wants the city ordinance changed so no other small business owner has to go through what he did.

“I was fortunate to have the resources to fight,” he says, where other small firms would have just been forced to take the sign down.

Even though he was vindicated, he feels the commission did not hand down a clear enough verdict proclaiming his innocence.

His attorney, Al Weiss, says the wording of the commission's finding was not a ringing vindication. It said the panel found “insufficient evidence," and that leaves too much room for interpretation.

Weiss says his client wants the wording changed on the decision, and he also wants the ordinance changed. “He doesn’t think the next guy, a small pizza shop or Chinese food guy, should have to fight for their freedom of speech. We think the city should get a panel together and rework this ordinance,” he says.

The way Vento and Weiss see it, anyone can find a sign, or a flag, or any store display offensive and try to force a small firm to remove it.

While opponents have claimed Vento was discriminating by displaying a sign that asked for his patron to order in English, he stresses he never refused to serve anyone. His point, he explains, was customers should try to order in English if they can, and that immigrants should do their best to learn the language in order to assimilate.

“It’s my right to make a political statement. That’s my right,” he proclaims.

If Vento doesn’t get what he wants out of the city he is considering suing on principle.

“It’s not about the money,” he says, maintaining he’ll give back what ever he wins from a suit to the city.

The way he sees it, he’s standing up for the little guy and gal.

“Just because something is not politically correct doesn’t mean they can come in and bully us small business owners,” he says.

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Comments

Mr. Vento and his attorney are absolutely correct. He does have the right to make a political statement or statements. Patrons or prospective patrons who are offended by his speech can "vote with their feet" if they wish.
Once we begin to believe we must knuckle under to lunatic ideas of political correctness for fear of offending someone we are at the top of a very slippery slope. The tyranny of the few is at the bottom of that slope.
Doesn't Philadelphia have the highest murder rate in the nation?  Why can't they spend their resources to reduce murders, rather than to harass small business owners?
He did say "please order in English," and there was no mention of people who did not speak English being turned away. The investigation is such a waste of government resources, especially when we are in a recession. The lack of common sense in American Government can cause real hardship for average people.
Not only did the City of Philadelphia violate his constitutional rights, but please tell me at what time did it become illegal to ask a person to speak the only language you understand and when did it become illegal to refuse to do business with individuals you cannot understand? Give me a break.
How sad that our government is against the very people that support them. We fight and die very day for our freedoms and in our oun backyard we have to kneel to political correctness. "Sticks and Stones"
Now if only Mr. Vento would speak English
without slaughtering the language.
You know what's great about traveling in Europe? Most store owners, heck -- almost everyone -- speaks some English. I don't think it would hurt us to learn a few words of another person's language, particularly if those people are your customers!
Hello,

I do see on average that Americans tend not to force themselves to learn a second language because its easy for us to survive without learning it.  That being said,  the shop keeper has right state his opinions as long as he does not refuse service to somebody.   Even if it came to a patron simply pointing at a menu item to get service.  If he serves him. . end of story. . . and the city should reimburse him for the legal fees/hassle.  When English classes in schools become optional due to race and culture,  we have ceased to promote Americana english as a national heritage.  Eventually America will have to change the Constitution so that one of the parents of a child born in America has to be an american citizen before the child can be an American citizen.  Its not fair for the parents to knowingly use the child as a boat anchor.
If you live in America, learn English.  How can you read street signs if you cannot read English?  English is the dominant language of business.  If you want to get ahead, learn it and stop whining.  If Chinese was the strongest language for getting ahead, you better believe I'd be learning it and it would be mandatory in schools.
This is america ,I believe it too ,when I travel abroad i got to speak the language there or for get it same here if you want to live here learn the language


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