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JJ Ramberg

JJ Ramberg is the anchor of “Your Business,” MSNBC’s weekly show on small business. In addition to her extensive television reporting experience, Ramberg has a background as an entrepreneur and co-founded GoodSearch.com. She has an MBA from Stanford Business School.



College grads should think outside the corporate box

Posted: Friday, May 23, 2008 12:13 AM by Eve Tahmincioglu
Filed Under: , , ,

It doesn’t look good for college graduates this year as they prepare to go out and hit the job-searching pavement.

Turns out, students are worried about finding a job. A new survey by career site Vault.com of graduating seniors, found that “44% say they’re very worried about finding employment after graduation, while 42% say they are somewhat worried about getting jobs.  Only 14% say they are not worried at all.”

Erik Sorenson, Vault's CEO, says: “It is a tough market out there for new grads right now, especially in the professional services industries such as banking and consulting.  The best thing any job seeker can do is to be as well informed as possible about the industry, the company they’re applying to, and the specific skill set required for the job.”

There's another options. They could just say, “to heck with it all” and become entrepreneurs.

Image: Graduates throwing mortar boards
Getty Images stock

That’s what twenty-something, brother-and-sister entrepreneurs Guy ad Galia Ben-Artzi did.

Guy was working a typical corporate job, and Galia had recently graduated from college when they decided to start a gaming company in 2006.

Today they run a $700,000 online gaming company called Mytopia  that provides games such as Bingo and Sudoku for use on social networks like Facebook and MySpace. The industry they operate it is known as the “casual gaming” space, and it allows consumers to play games with other people over the Internet.

“As I watched my peers go through corporate recruiting, put on suits, create resumes and get really stressed out, I started thinking, ‘that’s not what I want to do at all,’” says Galia, about her experience after graduation.

And Guy, who worked for an international tech company for four years, realized, “I stopped being excited by work. I’d come home every day and wouldn’t care what happened at work.”

So the siblings, who had a life-long love of games, decided to start there own venture, and lived off their savings until the company started making money, which surprisingly for the two young entrepreneurs, happened in the first year with sales of $200,000.

The company started out providing mobile games for PDAs and smart phones, but have since migrated to the Internet.

Guy says Mytopia has secured undisclosed funds from Silicon Valley-based angle investors and he expects revenues to increase by 50 percent this year.

As for taking a different road after college, both siblings believe it’s the best decision they ever made.

“This post college time is a fantastic time to take a risk because you have a lack of responsibility,” Galia maintains.

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Comments

It is a great time to take a risk but it also pays to be practical. Thinking outside the box is good, but you have to have the resources to be an entrepreneur. Sometimes you gain them over time and you have to take a corporate job in the meantime.
Entrepreneurism is attractive to many college grads.  They've probably grown up seeing their parents or some other adult figure in their life lose a job because of downsizing, buy-outs or even worse not only losing their job but their retirement too as in the case of Enron.  Even though jumping right into business ownership may not be the answer for many young grads, corporate America may not be either.  Why  not work for a entrepreneurial business and learn? You'll have great responsibility to do a lot of things, but you'll also learn what it takes to actually run a business.  
I don't blame them to be worry! The current state of the economy is not helping at all. With 5% unemployment rate nationwide, there isn't room for many (15,057,000 people to be exact). The internet has made it easier for entrepreneurs to start a business and there are many options to consider on and off-line. The key is: To be as well informed as possible about the industry and the specific skill set required for the business enterprise you're considering to be involved. http://www.takeoffzone.com


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