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Small business owners are busier than most people on earth, and that's why Your Biz is here. For seasoned business owners and budding entrepreneurs alike, we'll tackle it all - health care, franchising, taxes, the latest gadgets and even how to balance work and life. Yes, it's possible, even when you're your own boss.

JJ Ramberg

JJ Ramberg is the anchor of “Your Business,” MSNBC’s weekly show on small business. In addition to her extensive television reporting experience, Ramberg has a background as an entrepreneur and co-founded GoodSearch.com. She has an MBA from Stanford Business School.



Top 5 for the week of Jan. 26: Required Reading

Posted: Monday, January 26, 2009 9:32 AM by Andrew Littell

Top 5
Required Reading

1. "Groundswell: Winning in a World Transformed by Social Technologies" by Charlene Li

2. "The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions" by Russell H. Granger

3. "The Complexity Crisis: Why Too Many Products, Markets, and Customers are Crippling Your Company -- and What To Do About it Now" by John L. Mariotti

4. "The Illusions of Entrepreneurship: The Costly Myths That Entrepreneurs, Investors, and Policy Makers Live By" by Scott A. Shane

5. "Buyology: Truth and Lies About Why We Buy" by Martin Lindstrom

Source: Smallbiztrends.com

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Top 5 books - Required Reading from MSNBC biz blog.
The #4 book looks good:
"The Illusions of Entrepreneurship: The Costly Myths That Entrepreneurs, Investors, and Policy Makers Live By" by Scott A. Shane

Wayne T. Houghton (Sent Thursday, January 29, 2009 5:42 AM)



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