ABOUT YOUR BIZ

Small business owners are busier than most people on earth, and that's why Your Biz is here. For seasoned business owners and budding entrepreneurs alike, we'll tackle it all - health care, franchising, taxes, the latest gadgets and even how to balance work and life. Yes, it's possible, even when you're your own boss.

JJ Ramberg

JJ Ramberg is the anchor of “Your Business,” MSNBC’s weekly show on small business. In addition to her extensive television reporting experience, Ramberg has a background as an entrepreneur and co-founded GoodSearch.com. She has an MBA from Stanford Business School.



Guest list -- Sunday, Feb. 22

Posted: Tuesday, February 17, 2009 9:09 AM by Andrew Littell

Joy Gendusa runs her own business, but she's also made it her mission to help clients run their businesses as well. Gendusa is the CEO of PostCardMania, but she also speaks, writes newsletters, posts videos on YouTube, blogs and writes books. Joy's goal is to teach all of her clients (and others) how to market themselves. Her own business took a tumble during the mortgage crisis. Mortgage companies used to account for almost half of her business, but that figure has been dramatically reduced. As many entrepreneurs cut costs, Joy is trying to educate her clients as to why marketing is one of the last things they should scale back.

Panelists

--Rod Kurtz, senior editor at Inc. Magazine, overseeing Inc.com's daily news coverage.

--Jennifer Hill, Vice President of Astia, a non profit organization which helps female entrepreneurs find funding.

Business War Chest: Unique Selling Propositions

Lynda Resnick, CEO of FIJI Water, successful entrepreneur, and co-author of "Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business," discusses how business owners can find, create, and market their unique selling proposition.

Elevator Pitch

Dave and Stacy Bruns, co-founders of Charlottesville Day School, a private school that educates early childhood and elementary age children through enrichment programs focused on music and physical education, are looking for capital to purchase a new building. 

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