Guest List -- Sunday, July 19
Posted: Monday, July 13, 2009 3:02 PM by Andrew Littell
The owners of Charleroi, Pennsylvania based Model Cleaners saw business drop off in the fourth quarter of 2008. When they reviewed customer data, the results were surprising. It turns out long-time clients weren't dropping off clothes as often as they used to. Company president John LaCarte and Dry Cleaning General Manager Dan LaCarte decided it was time to reward their repeat customers in hopes of drumming up more business. Clients were treated to coupons and specials to get discounts on their services. The owners have found these customer rewards are a great way to stabilize sales in an uncertain economy.
Panelists
Steven Little, author of "Duck and Recover: The Embattled Business Owners Guide to Survival and Growth"
Barbara Weltman, small business attorney and author of the e-newsletter "Big Ideas for Small Business"
Dollars & Sense: Leadership Strategies
Robert Kaplan, Professor of Management at Harvard Business School, provides some leadership tips to help you guide your staff through a difficult economy.
Elevator Pitch
Kate Harrison, founder of TheGreenBrideGuide.com, a website dedicated to planning environmentally friendly weddings, is seeking capital to hire a Chief Technical Officer and develop the Green Bride Registry.