Guest list
Building a sales team is one of the most important and challenging parts of developing a business. Entrepreneurs can add salespeople to their staff or hire independent reps, but they have to stay within their budgets. AK Kennedy, founder of Hype, a yoga clothing company, has devised a cost-effective plan for selling her line of clothing by finding the perfect salespeople. Find out how small business owners can develop sales teams that work for their businesses.
Panelists:
Greg Alexander, CEO of Sales Benchmark Index, a strategic advisory firm.
Jeffrey Carr, Executive Director of NYU's Stern Berkley Center for Entrepreneurial Studies.
Erica Duignan-Minnihan, CEO of Minnihan Consulting, which provides advice and services to startups looking to raise capital and expand.
How To Succeed In Small Business: AdWords
Steve Strauss, USA Today's small business columnist, and author of "The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business," provides tips on how small business owners can use adwords to increase traffic to their business's website.
Elevator Pitch:
Kathy Miller-Kramer, founder of the Invisibelt, a clear plastic belt that is virtually undetectable, is looking for capital to expand product development, manufacturing, and marketing efforts.
The economic crisis is impacting businesses of all sizes, and there appears to be no end in sight. Some of the largest financial institutions in the country have crumbled, and small business owners are getting hit hard too. Find out from the experts how you can protect your small business during these volatile times.
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"Your Business" travels to Washington to D.C. to cover Inc. Magazine's annual Inc. 500 / Inc. 5000 Conference, a gathering of executives from the fastest growing businesses in the country. Rod Kurtz, Senior Editor for Inc., moderates a panel discussion of questions from attendees. And the election is just weeks away, find out how both candidates plan to help small business owners if they are elected.
Panelists
Doug Tatum, Founding Chairman of Tatum LLC., a national organization that provides executive-level CFO services to companies undergoing rapid and significant changes.
Greg Alexander, CEO of Sales Benchmark Index, a strategic advisory firm that helps executives understand how well their sales force is performing relative to other peer groups.
Learning From the Pros
Find out the secrets of success from the CEO's of the top 3 business on the Inc. 500 list of the fastest growing companies in the country. John Baackes, CEO for Senior Whole Health a Massachusetts-based health plan for low income people age 65 and older, Brian Eliason and David Eliason, co-founders of Eliason Inc., a Wisconsin based real estate investment sponsor, and Warren Wilson, CEO of The Snack Factory, makers of Pretzel Crisps, discuss the strategies that have helped them manage booming businesses.
Elevator Pitch
Norm Brodsky, Inc. columnist and co-author of "The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up," and Sam Horn, author of "POP! Stand Out in Any Crowd" take part in a special edition of the Elevator Pitch. Find out what they think about Dave Beckham's Conservative Café, an eating establishment in northwest Indiana that celebrates the values of hard working conservative Americans. He is looking for capital to develop a franchise model.
