http://yourbiz.msnbc.msn.com/archive/2008/05/09/995678.aspx The ice cream king and entrepreneur Irvine Robbins died earlier this week and I couldn’t help but be sad a bit. I have fond memories of making trips to the Baskin-Robbins&nbsp; ice cream shop in Queens, N.Y., with my dad and ordering Pink Bubblegumen-USCommunityServer 2.0 (Build: 60608.1)http://yourbiz.msnbc.msn.com/archive/2008/05/09/995678.aspx#1021726Wed, 14 May 2008 20:46:26 GMT8a5d2dbc-a0e4-4c7a-979f-3188051f228e:1021726Peter George, Warwick, RIAs a marketing coach, I discuss with &nbsp;my clients the importance of differentiating themselves and their businesses. However, I caution them on how they achieve this. Mr. Vinjamuri hit the nail right on the head. How you differentiate has to be in line with your brand, i.e. promise to your target audience and image. To do otherwise confuses your audience and damages your brand and your pocketbook. <br> <br>On a side note, here in Rhode Island, it is not uncommon to find ice cream stores located near the ocean that serve lobster ice cream and clam ice cream. And I actually buy cones of each.